The electric ID.3 signals a complete revolution for Volkswagen: “The radical change concerns every aspect of the vehicle: The design, which lays out innovative stylistic cannons; the technology, devised to offer the user a new experience via unprecedented infotainment systems designed to be easily used by as many people as possible. Even the sales network, which is more streamlined, smart, and high-tech”, says Klaus Zyciora, head of design for the Volkswagen group.

“In addition to the online configurator, which enables customers to fit the vehicle out, including its smallest details, choosing all the customisation options available, the users will also come into contact with the ID.3 in spaces that are different to traditional dealerships. We thought about creating temporary stores in the cities, dedicated to this model and to all those in the ID family that will come. The purpose is to draw people closer to electric mobility, making them feel the air of change”, Klaus Zyciora continues. Here, you’ll be able to test the car and, if you like, purchase it. “At the same time as the evolution of these projects, online sales will be developed, preceded by the online vehicle reservation step. First steps towards the future”.