LEXUS, A RANGE OF CONCEPTS FOR A NEW ERA OF LUXURY
When the Lexus brand was launched in 1989, the world of high-end cars was dominated by large sedans. Over time, that status symbol image has been overshadowed by the dominance of SUVs, and [...]
MEET THE DESIGNER | JEAN-PIERRE PLOUÉ, WHEN PASSION MEETS WORKS
A classic car fan and an expert on Burgundy wines, Jean-Pierre Ploué, 62, formerly Stellantis Chief Design Officer, claims that any career is meaningless “where passion is wanting”.Speaking of passions, what are your hobbies?“I [...]
MG CYBER X, A TOY FOR URBAN ADVENTURES
With its squared-off lines, bold presence and broad visual appeal, the Cyber X marks a bold new direction for MG, uncharted waters for the Chinese SAIC Group. “It's a planet-wide city adventure toy”, [...]
LAMBORGHINI, A “MANIFESTO” FOR THE FUTURE
“It's a sculpture to be admired, it's like a spaceship.” Mitja Borkert comments on the fascinating volumes of the Concept Manifesto, a research model with which he and his design team explore new [...]
GMA PROTOLAB, WHERE BEAUTY TAKES SHAPE
They say that numbers have no soul, but in transforming a digital project, which relies on sequences of numbers to trace volumes in virtual space, into a solid object requires craftsmanship care and [...]
HYUNDAI IONIQ 9: A NEW DIMENSION
With the Ioniq 9, Hyundai takes a step forward in defining its own stylistic language, inaugurating a new interpretation of the “Aerosthetic” philosophy. It is not just about aerodynamic research, but a design [...]
DONGFENG BOX, COMPACT AND BOLD
The end-of-september Auto Torino Show marked the official arrival in Italy of the Dongfeng Group, which, following current practice, is introducing several distinctive sub-brands at once — such as Voyah and Mhero — [...]
JAKOB PETTERSSON: HOW THE NEW CHANGAN’S BRAND DEEPAL WAS BORN
The first edition of the Piemonte Meets China - Turin Automotive Design Award (TADA), was held during the 2025 Turin Motor Show. This award celebrates the stylistic excellence of Chinese car manufacturers and [...]
MINI DEUS EX MACHINA, PERFECT IMPERFECTION
The spark was ignited almost by chance, when the Mini team discovered that Deus Ex Machina had customized a classic Mini together with New York graphic designer Matt Willey. There was no warning, [...]
AVATR VISION XPECTRA, WHEN LUXURY IS EMOTION
"Design is the driving force behind innovation in the automotive world." With these words Nader Faghihzadeh, Chief Design Officer of the Chinese brand Avatr, introduces the concept Vision Xpectra, a car that anticipates [...]