GWM ORA 5: THE MOST VERSATILE
After an initial attempt to officially enter the market in 2021, Great Wall Motor has refined its strategy for Europe and is now ready to arrive in Italy as well—doing so with its [...]
LAMBORGHINI URUS SE “TETTONERO” CAPSULE: A SHOWCASE OF UNIQUENESS
When the dramatic moving wings open, amid smoke machines and strategically diffused lighting, two silhouettes appear that are hard to miss. As imposing as only SUVs built in Sant’Agata Bolognese can be, one [...]
VOLKSWAGEN ID. POLO: A REVOLUTION IN CLASSIC STYLE
With the new ID. Polo, Volkswagen is bringing more affordable electric mobility to the road. It is the seventh generation of a bestseller with over 20 million units sold, but this time in [...]
FERRARI HYPERSAIL: WHEN INNOVATION “TAKES FLIGHT”
An unprecedented convergence of expertise, destined to glide across the water like a swift bird, admired for its elegance as well. In the formal context of Maranello’s first offshore venture—an extraordinary debut aimed [...]
MIELE’S DESIGN CONCEPT FOR SMALL SPACES
During Milan Design Week, Miele unveiled its innovative “Miele Compact Living: Kitchen Unit powered by Hettich” concept at its Experience Center in the Brera Design District. The idea, developed in collaboration with Hettich—a [...]
AUDI, A BUBBLE ON THE WATER
A sort of metallic-shimmering cocoon, resting on a sheet of water, welcomed the many visitors to the Audi Design Hub during Milan Design Week, in the public square of the Portrait Milano, where [...]
TRACCIA, THE 2026 CAR DESIGN AWARD TROPHY
For the 2026 edition of the Car Design Award, ERRE Design Studio has reinterpreted the Traccia trophy, building on last year’s design with a strong focus on sustainability. While preserving the distinctive design [...]
LEXUS AT MILAN DESIGN WEEK WITH FIVE INSTALLATIONS
Lexus is presenting five creative works at Milan Design Week 2026, including the world premiere of the “SPACE” installation, alongside four original contributions from “Discover Together 2026,” a co-creation project featuring emerging talents [...]
SMART CONCEPT #2, POCKET-SIZED MOBILITY
At the 2026 Beijing Auto Show, Smart is unveiling the Concept #2, a model that heralds the return of the compact two-seater that debuted in 1998. Guided by the brand’s design philosophy of [...]
FIAT AT MILAN DESIGN WEEK WITH “CIAO FUTURO!”
Fiat is participating in Milan Design Week 2026 with CIAO FUTURO!, a dedicated space showcasing the brand’s vision for the future of urban mobility as a socially relevant, culturally driven, and design-oriented experience. [...]